Value Added Marketing

Equipping your people with the skills and techniques to identify & deliver market leading products or services that are fully aligned to changing customer needs

Meeting customer and consumer needs

Market Analysis

SWOT analysis
Competitor landscape and analysis
Evaluate strategic options
PESTEL
Porters five forces
Market positioning

Innovation

Defining market segments
Identifying customer needs
Customer perception mapping
Developing the customer offering
Price and value relationship
Superlative and differentiated value propositions
On sales, consumables, service

Communication

The marketing mix – seven P's
The role of packaging
Activation strategies - consumer interaction
Advertising principles - AIDA
Customer experience

Channel Development

Identifying channels for segments
Beyond traditional channels
Partnership development
Channel visibility
Supply chain availability
In store activation and theatre
Cost to serve

Change

Product life cycle
Product and service evolution
Competitive mimicking
Keeping ahead of competition
Migrating customers up the value chain

Customer management

Customer relationship management
Retention strategies
Hunting new customers - trailing
Farming existing customers
Developing customer loyalty – reward