Business Simulations

Attributes of our business simulations

Our simulations provide realistic, engaging and dynamic learning scenarios because:

• Decisions of one team impact the market and other teams
• Markets are not exclusively available to the participating teams
• Decisions are calibrated with real market data and expected responses from incumbent businesses
• Participants can actively explore the application of business principles to real management decisions

The simulations also contains a stock market algorithm that calculates theoretical stock prices for the businesses. This aspect reinforces the link between strategy, actions and the creation of shareholder value.

Throughout the simulation principles are illustrated, practiced and explained. Tutor support is provided continuously to help groups evaluate business situations and develop actions. A careful debrief consolidates the knowledge learnt and principles illustrated.