Business Simulations
Developing real business understanding in a competitive environment by running a simulation of your business, managing the relationships between functions and delivering on key performance measures.
Using real financial information
Management Reports
- Profit & loss accounts
- Cashflow statements
- Balance sheets
- Notes
- Key financial performance ratios (inc. EVA, ROCE, etc.)
- Share price data
- Market information (including competitor information)
…to manage real world variables
Business Environment
- Economic cycle
- Inflation rates*
- Bank base rates*
- Interest rates*
- GDP changes
- Tax rates
Market Conditions
- Up to 20 different markets
- Degree of saturation*
- Responsiveness to types of marketing investment
- Responsiveness to investment in research & development
- Sales take up levels*
- Price elasticity
- Number of competitors
* Fluctuate in line with prevailing economic conditions
…making real business decisions
Management Decisions
People
- Take on specific responsibilities
- Plan recruitment & staffing levels
- Agree salary rates & policies
Financing & Strategy
- Determine business strategy
- Raise or redeem equity capital
- Raise or repay debt capital
- Buy or sell fixed assets
- Manage working capital
- Manage cash resources
Sales / Marketing
- Determine selling prices
- Enter new markets
- Investment in different types of marketing
- Contract bidding
Operations
- Determine product costs
- Set production levels
- Set operating capacity
- Invest in Research & Development